Sara Salerno asks: "Ma ne vale la pena" (Is it worth it)?

Bonjour fashion lovers.

Talking about fashion and trends is my job, my passion, my essence, and I always do it with that pinch of irony and lightness that allows us to dream and escape. But fashion is not just about dreaming and escaping. Fashion is also work, commitment, professionalism, knowledge, investment, and there are many people who silently allow us to dream and escape.

I had the pleasure of meeting, first on social media and then in person, one of them. Her name is Sara Salerno and she has been working as a product developer in the clothing industry for 20 years. Tired of hearing and seeing so many people talk about fashion or comment on fashion shows without having any expertise, she decided to open an innovative and interesting format on TikTok (where I discovered her) called "Ne vale la pena?" (Is it worth it?) in which she analyzes and explains in detail the technical and artistic composition of a garment (from a sweatshirt to a leather skirt, passing through different types of wool) and its origin. Because knowing the MADE IN is fundamental, Sara explains, to understand and justify (not always) the cost of a product.



In her videos, she pushes and insists that her listeners make what we can call a "conscious purchase": we need to know if that jacket we like so much is made of natural fibers or synthetic fibers that are harmful to our beloved Earth. She fights like a lioness against fast fashion, where the quality of the material is totally absent in favor of a quantity of product that is useless and harmful not only for the environment, but also for the exploited workers who are deprived of any protection. And to those who argue that not everyone can afford to buy at prices higher than fast fashion, she calmly and rationally replies that: it is not necessary to buy a lot and that it is surely better to opt for "little, but good" and - above all - that second hand is a feasible solution where "good quality and affordable price" become the right answer.

Her community is growing day by day, as is her credibility, which does not give discounts to any brand, known or not, to any famous journalist who does not always say what he should, or to insincere influencers. You know that I don't like chatter, long videos (after all, I only make fashion pills), I find them very boring, but with her, with her videos, time flies and you can't wait to learn more and more.

After watching her videos, believe me, you will linger on the labels of clothes, as you have never done before, and you will want to know the "made in" of every purchase you make. Because fashion is also awareness.

I forgot, Sara surprised me further when I found out that she founded Heyfoo, a magical place where precious fabrics, antique porcelain come to life again and tell us beautiful stories. I honestly like this place very, very much. 

Grazie Sara.